The question is not unjustified, as Eike König is known as the enfant terrible of the graphic design scene. His jump into the art world is the ultimate risk – and he’s a true Berlin free spirit, which is already a challenge for any American not calling Brooklyn home.
No longer unknown in Europe, König has already worked with many of the most important creative companies, including Chanel and Nike. In addition to every single German design hipster, numerous celebrities have taken notice of him and want to call a piece of his design sarcasm their own.
Now, his path leads him, with the Heitsch Gallery as part of Art Wynwood in Miami (Feb 16-19), for the first time with a solo show in the USA, and we ask ourselves: Is America ready for this bold artist?
As a living design icon, König is the founder and creative director of the Berlin creative collective HORT and has received a practical scholarship from the German Academy Villa Massimo in Rome, which focuses on the most outstanding and promising artists from the German-speaking world.
Just as Warhol did, Eike forms a mixture of art and advertising, drives it with unmistakable sarcasm and social criticism to new heights and shifts the horizon of what is possible in the art world and in advertising. A sort of digital Pop Art. He uses familiar logos and witty phrases like an advertisement copywriter, leaving the viewer with a portion of wit to question our seemingly never-satiated world. He doesn’t answer questions, he raises them.
His work is characterized by a constant field of tension, a paradox, as its focus is directed at the commercial degradation of humanity, while he himself is part of the commercial luxury apparatus and sells his art for no small sum. (How badass is that?)
König’s art can therefore best be understood as a form of “mind branding”: the use and recontextualization of brands that lead to rethinking of the existing.
So AMERICA, ARE YOU READY for the future of Pop Art?
Then we look forward to welcoming you from Feb 16-19 at the Art Wynwood in Miami, Florida!
Eike König & Heitsch Gallery
At the same time, the HEITSCH GALLERY Munich presents contemporary art in the context of Eike König, Roland Helmer, Dirk Salz, Christiane Grimm, Marco Casentini, Jürgen Paas, Antonio Marra, Lisa Granada, Jessus Hernandez, Ralf Schmerberg, Henning von Gierke, Isabella Berr, Slava Seidel, Angela Glajcar, Lukas Blok, Udo Nöger and Marck.
You can also find the catalog of the exhibition