Provocation has a new name: Kristian von Hornsleth. The Danish concept artist overrules the boundaries of art and commerce presenting himself as an enfant terrible of the art world. His name stands for rebellion, media scandal and the breaking of taboos. Hornsleth is his own branding. He utilizes his signature to leave his mark on objects, paintings and projects. In 2006 he branded an entire village in Uganda with his name – in exchange for pigs. With polemic slogans and controversial symbols Hornsleth attacks false political correctness and the cultural establishment.